The Friday Fight Nights ™ series has catalyzed the perfect storm of an unrivaled broadcast platform by taking boxing back to the people and the reawakening of a proud 100 year African boxing heritage through the delivery of local content as a fixed calendar of high action boxing events; set on producing and celebrating the next generation of African superstars.
The Friday Fight Night ™ events are staged on the last Friday every month at venues across African cities over a 3-hour live broadcast, commanding a Pan African audience. A multi channel, high octane entertainment platform connecting to the hearts and minds of the African market on a continent scale.
On the back of the Friday Fight Nights ™ success and 3 pilot team format events pitching a team of selected African Boxers against teams from the UK and Europe, Kalakoda Promotion is now launching a new global TEAM FORMAT series which will set the boxing world alight.
Boxing is an individual sport, but it is also the most basic and primal of competitive sports, it is not a metaphor of a fight it is just that, a fight.
Boxing fans are among the most passionate, what they cheer for most is not the hurt that is being dished out, but the triumph of a boxer to overcome, just as we all endeavor to overcome the challenges of life.
When you take this cocktail and remix it in to an International Team competition format you have a recipe to turbo charge fan interest and for fighters to hold the hopes and dreams of nations in their fists.
5 regional teams of even geographic spread and strength, consisting of five competing fighters (a10 fighter squad ) will battle in a best of 5 fight format with home and away leg tournaments across the globe.
The top 4 teams then compete in home or away semi finals depending on log position culminating in the final contested by a show stopping event for the right to hold the PATRIOT’S CUP.
The entire log fixture events and knock out stages through to final event are contained to a 12 month duration making for compelling broadcasting and sustained fan interest.
The team format will draw global interest as a platform for up and coming fighters to represent their regions and high profile boxing personalities positioned as team managers and coaches.
Sports Fans follow teams – The PATRIOT’S CUP, presents a multi channel marketing platform, a launch pad for massive brand visibility and fan engagement on a Global scale, breaking through the clutter with a first to market format with multiple commercial touch points across digital, traditional broadcast, merchandising, branding and content creation.